Our business was originally founded in 1998 and has evolved significantly over the years. We are one business which, through a few subsidiary companies, employs a team of highly skilled specialists in a variety of different professions.
With property as our asset class specialisation, our aim is to help people to make good decisions for their financial future. We do this using an integrated approach with a range of professional services, including property market research (Australia-wide), buyer’s agency, investment planning, and mortgage broking.
To make the process as seamless as possible for our clients, we also form alliances with external parties for services such as conveyancing, property management, property inspections, and quantity surveying (depreciation schedules). We do not accept referral fees from these third parties.
The Science of Property Markets
According to 2012/13 Australian Taxation Office statistics, 1,944,080 individuals declared rental income on 2,809,330 rental properties (a mere 1.44 properties per investor).
From forecasting property markets, share markets, to commodity prices, or the weather, the influencing factors are wide ranging. It’s by no means an exact science however, there is a science to forecasting; it’s part of our core business!
Investing is too important to rely on wives tales, myths, and media reports. Propertyology applies our learnings from formal studies of Australian property market history.
Across eight states and territories, there are approximately 550 individual local government jurisdictions; each one of these is akin to a company on the stock exchange. PROPERTYOLOGY’s core business is to analyse the investment fundamentals of these 550 locations and to strategically select those which we believe have good, long-term, investment potential.
What we believe
We believe that it is important for people to be to make astute financial decisions and to have a formal strategy which will give them the confidence of one day exiting the workforce on their own terms.This is why PROPERTYOLOGY takes property investment so seriously. Everything that PROPERTYOLOGY does, we believe in challenging the status quo. Everything that PROPERTYOLOGY does, we believe in thinking differently.
The way that PROPERTYOLOGY challenges the status quo is through learning from the causes of yesterday’s trends, analysing today’s property economics, and making well-informed opinions about tomorrow’s fortunes.
PROPERTYOLOGY will always act in our client’s best interest. Our primary objective is to assist people to build sustainable property investment portfolios so as they will one day have the choice of what they do when they get out of bed each day.
OUR METHODOLOGY (IT'S A SCIENCE)
In the same way that share markets are influenced by numerous factors, there is a real science to studying property markets, too. We are so passionate about this science of investing in property that we’ve given it a name – “Propertyology”.This science has very little to do with cosmetic factors such as the appearance of a property, cafes, parks, or shopping centres.
The real science is in the understanding of economic factors such as population trends, dwelling supply, employment opportunities, vacancy rates, economic drivers, future dwelling supply chains, major projects, infrastructure, government policies, earning capacities, demographics, and more.
To maximise investment returns it pays to engage the skill of someone who lives and breathes it. Astute property investment is not a hobby, it’s a full-time occupation.
Here are $165,000 reasons why it pays to engage a specialist:
A) $450,000 property, held 10 years, growing @ 6% pa
B) $450,000 property, held 10 years, growing @ 8% pa
Same price, same time frame; property “B” is worth $165,000 more.
WHAT WE DON'T DO
PROPERTYOLOGY’S guarantee to our clients and business partners is that we will only ever recommend a property because our exhaustive research processes makes us confident that it has the potential for above-average investment returns.Unlike numerous “property consultants” who make their money through trying to convince an investor to buy a specific property, PROPERTYOLOGY will never have a vested interest in anything that we recommend.
For the benefit of all stakeholders, PROPERTYOLOGY wish to disclose upfront that there are a number of property investment schemes which we will NOT damage our reputation from being associated with; formal studies conducted by PROPERTYOLOGY suggest that these schemes represent inferior returns to what we could otherwise achieve for our clients. These schemes include: