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Diversification In A Property Portfolio Is Not Just About Location!

Diversification In A Property Portfolio Is Not Just About Location!
November 27, 2016 Euan Rose



Already living and owning an investment property in one of Australia’s largest capital cities, first time PROPERTYOLOGY client Holly contacted us seeking to diversify her property portfolio.

This very well presented 3 bedroom, 1 bathroom low set home which our Buyers Agent Euan Rose successfully assisted Holly purchase recently, is located in a regional location which has a population in excess of 100,000 and a population growth rate over the last 10 years of more than 1% above the national average.  Whilst population growth isn’t the golden ingredient to a successful property investment decision, when sustained growth over an extended period of time is combined with strong fundamentals like sustainable employment opportunities and controlled supply, history shows that you could do a lot worse.

When looking to diversify a property portfolio, it is not however just about purchasing properties in different locations.  A share investor would not be truly diversifying their portfolio simply by investing in different banking stocks for example.  As we continue to assist clients in building diverse property portfolios, considerations are made not only around the specific geographical location, but also the economic drivers behind those locations.

With key economic drivers including tourism, retail, health, education and construction, this is a location very different to any Australian capital city and a location that PROPERTYOLOGY believe will outperform the national average over the next 10 years.

Congratulations Holly, we look forward to assisting you again soon!

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