Property investment under the microscope
Science Behind the Results
“I’m not a specialist in stock markets however I do have a healthy appreciation for those who are…” An overwhelming majority of property investors tell us that their attraction to property as an asset class is its tangibility – they can see and touch it, unlike shares. While we can relate to this comment it also scares us every time we hear it.
Look at the big picture
In order to maximise investment returns, property investors need to treat property as a financial instrument (not the bricks and mortar which it is made of).
The best stock broker in the land doesn’t spend his day evaluating the aesthetics of company logos in order to make money on the share market. Similarly, he doesn’t limit his opportunities by only looking at a small range of stocks because the head office might be in his home town.
So, why is it that most property investors end up investing in a property which is located within a 5 kilometre radius of where they live, they could imagine themselves living in it, or it appears to be cheap?