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Don’t Invest With Emotion

Don’t Invest With Emotion
November 13, 2014 Simon Pressley

Whether it’s your first property or twenty-first, buying an investment property is a completely different process to purchasing a family home.

Buying the family home is an emotional decision-making process. “Is the property big enough? Is that the part of town that we want to live? How does it fit in with the kids commute to school? Do we like it?” These are all emotional questions which are very important in achieving the primary objective of buying the family home – the objective of being happy at home.
The primary objective of investing is different – to make money over the longer-term. So, it’s important to totally remove all emotion from the purchase decision and to treat the asset not as a property, but a financial instrument….

Watch the video below and Read more…


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