Latest Insights

“Population Growth Doesn’t Have The Influence That You Think”.
Locations where population is growing the most have the best potential for capital growth, right? Whilst logic suggests this to be the case, historical evidence suggests otherwise. The graphs and general information below contain a wide range of information regarding Australia’s population trends. Propertyology agrees that population is an important consideration for selecting locations however, our formal studies have taught us that population is far from being the most important consideration
Propertyology Head of Research and REIA Hall of Famer, Simon Pressley

Keep Granny, Ditch the Flat.
If there’s one thing which this country doesn’t have a shortage of it is property schemes and ‘gurus’ who promote these schemes to the vulnerable property investor. The defence housing scheme and National Rental Affordable Scheme (NRAS) now has competition from another scheme. This scheme is sweeping places such as…
Propertyology Head of Research and REIA Hall of Famer, Simon Pressley

Small Fish Are Often The Sweetest
Australia is a country with a very sizeable land mass and it’s usually only the big profile cities which get mentioned in property market commentary within the media. Even the small percentage of sophisticated property investors who take advantage of the wonderful opportunities that select regional locations have to offer tend to stick to bigger townships which act as service centres.
Propertyology Head of Research and REIA Hall of Famer, Simon Pressley
- Propertyology Head of Research and REIA Hall of Famer, Simon Pressley
- Propertyology Head of Research and REIA Hall of Famer, Simon Pressley
- Propertyology Head of Research and REIA Hall of Famer, Simon Pressley
- Propertyology Head of Research and REIA Hall of Famer, Simon Pressley
- Propertyology Head of Research and REIA Hall of Famer, Simon Pressley
- Propertyology Head of Research and REIA Hall of Famer, Simon Pressley
- Propertyology Head of Research and REIA Hall of Famer, Simon Pressley

One Property, Two Incomes
On face value, it sounds like a very astute strategy – buy one investment property which has two dwellings on it and collect twice the rent. There’s more to investing in properties like this than most people consider. Propertyology managing director, Simon Pressley, explains why he wouldn’t invest in a…
Propertyology Head of Research and REIA Hall of Famer, Simon Pressley

Great Investment With Cream On Top
When it comes to investing in property, there are lots of things to consider. As far as PROPERTYOLOGY is concerned, potential for capital growth over the medium term should be number one on the list! Every single week, PROPERTYOLOGY spends hours upon hours researching the property economics of locations all…
Propertyology Head of Research and REIA Hall of Famer, Simon Pressley
- Propertyology Head of Research and REIA Hall of Famer, Simon Pressley

Simon Pressley: Australian Real Estate Hall Of Fame
Propertyology’s very own, Simon Pressley, has received arguably the most prestigious award in Australian real estate, having been inducted into the Real Estate Institute of Australia’s (REIA) Hall of Fame. Simon received the highly acclaimed accolade after winning the national award for Buyer’s Agent of the Year for…
Propertyology Head of Research and REIA Hall of Famer, Simon Pressley
- Propertyology Head of Research and REIA Hall of Famer, Simon Pressley

Avoid Being A Creature Of Habit
A share investor wouldn’t buy shares in Qantas purely because that was their preferred airline. If they did, they would have grossly under-achieved. Why is it then that a majority of property investors don’t even consider investing in locations outside of their home town? Australia is a big place. Watch…
Propertyology Head of Research and REIA Hall of Famer, Simon Pressley

Analysis Paralysis?
PROPERTYOLOGY recently worked with first time property investor, John. A full time worker, single father and short on time, John had asked his father Tony to help him with arranging his property investment. Together, Tony and John had worked themselves into a bit of a frenzy! With a real interest in…
Propertyology Head of Research and REIA Hall of Famer, Simon Pressley

Property Economics
A lot of property investors say that they don’t like shares because they don’t understand share markets. We suggest that most property investors don’t really understand property markets either. There is a big difference between understanding the ‘neighbourhood’ and understanding ‘the market’. To really understand ‘the market’, one needs to…
Propertyology Head of Research and REIA Hall of Famer, Simon Pressley
- Propertyology Head of Research and REIA Hall of Famer, Simon Pressley

How Do We Select Locations?
There are over 9.6 million properties in Australia. These are spread across 8 states / territories and 550 local councils. In order to make our client’s investment dollar work harder, PROPERTYOLOGY takes a ‘peeling the layers off the onion’ approach to strategically selecting locations to invest in for long-term capital growth…
Propertyology Head of Research and REIA Hall of Famer, Simon Pressley









